Advise
Sharing health content quickly.
The Challenge
Create a new health content selection application. Originally, leadership wanted one application to serve both the insurance and hospital markets.
I orchestrated interviews with over 50 clients and 4 vendors, crafting our interview questions. The team divided the interviews up with 2 or 3 people on a call.
These showed that the highest priority for clients was close integration with their current systems. We needed to zero in on one platform, and we chose Epic, as it holds the largest market share in the hospital system space.
Working On It
Our competitors in the market all took most of the screen share after launch. We knew from our interviews that physicians wanted to stay in their workflow.
I reviewed related videos and screenshots, then we talked with our technical support person about ways to launch our application while keeping much of the screen for other needs.
I created click-through prototypes which we tested with physicians and nurses every few weeks, making improvements. We asked them to compare it to their current solutions at work and discuss what was better and what was lacking.
When we started building, we were able to take advantage of new search software which included each physicians previously shared content as part of it's ranking. We were able to give physicians just the top three most relevant pieces of content.
My Role
Client Interviews
Research into Epic Layout
UI Design
Taxonomy
Search Strategy
Team
Product Manager
Developer Manager
Marketing Lead
Software Developers
Knowledge Engineering
Content Strategy
Result
In active use with clients, the doctors and nurses using Advise chose content from the top three results 92% of the time versus clicking a link to view more and sharing content from there. All of our hospital clients shared more content after launching Advise than before. The side bar opening launch mechanism was seen as a real differentiator in the market.
